社是 (指向價値) Company Credo (Oriented value)

• 人間中心 Human-centered management

  Human being is an absolute value and it is not a means of enterprise activity but an ultimate goal. Common good must be pursued in the frame of beautiful culture by nice people to become an everlasting enterprise and to raise its value.

• 幸福追求 The pursuit of happiness

  Everyone has the right to be respected and live a happy life and your own happiness is the key prerequisite to consider happiness of others. In addition, no matter how challenging a situation is, there's always a way around or out and only the people who are ceaselessly struggling to achieve happiness will achieve his/her own happiness.

社訓 (指向基準) Company motto (Oriented criteria)

• 基本充實 Be faithful to the basics

  Even a seemingly minor parts of our daily lives clearly show personality and character of one person and it is one of the most difficult things to be always faithful to the basics. Only the thoughts and actions based on right basics can make others happy and satisfied without harming others.

• 約束遵守 Compliance with commitments

  Complicated human history, society, social life and relationship are entangled with CODE of promise between so many people who are directly and indirectly involved. You must be faithful to the promises you made to surrounding people, organization, social norms and, on top of it, promises you made to yourself that is most important to enhance the value of your own and to build up trust. Additionally, a promise beyond your ability and capability makes it had to keep it. Therefore, be always cautious about making promises and do your utmost to keep it.

• 知行合一 Unity of knowledge and action

  Concurrence between mind and act is the only to solve matters reasonably and to develop themselves and to win other people’s confidence. To build and maintain cordial relationships with surrounding people, do not be lazy to learning and be active to practice the knowledge. Discordance between one's words and actions eliminates the meaning of efforts for learning and, in the end, results in doing lie and losing peace of mind.

• 平生學習 Lifelong learning

  The most important thing in our very short lives is to constantly learn and to self-examine yourself a lot by widely managing your time well to help yourself and others. That needs a lot of patience and pain and the process will make somebody to be stronger and wiser. On top of it, the process will make somebody to feel the victory greater and more valuable. Only ceaseless learning will refresh yourself. Furthermore, if you just keep talking without any learning, it will soon make you miserable.

德目 (指向要素) Virtue (Oriented element)

• 直心 Right-mindedness

  We must observe objects and phenomenon with straight, upright and minds to correctly understand more about essential character of things and to tell right from wrong, in addition, to be truthful with the dialogue with yourself.

• 鋼體 Physical strength

  Strong physical strength ensures to maintain pure animal nature and to heal the soul and to have right heart. Strengthening of physical strength that is sometimes accompanied by pain and it can be achieved only through ceaseless patience and diligence. If somebody is indisposed or has no confidence in physical strength, it is hard to bear life long suffering and to keep pace with others or to be ahead of others.

• 熱情 Passion

  A man who doesn't love himself loves no one and difficult to love and understand situation of other people and your own situation. Additionally, love this moment and time of efforts to achieve common goal pursued by alone or together by giving value and meaning to them to make our whole life to be happy. A life without love is nothing but an existence of physical life.